In May, 2010 Ellen started the ElevenEleven Record Label and began searching YouTube for new talent. But why pick the name “ElevenEleven” for the name of the label. Apparently, “11-11” always seems to be the numbers Ellen sees when looking at her clocks.
The first act to be signed to the label was Greyson Chance, a 12-year-old who gained fame after his cover of Lady Gaga’s “Paparazzi” went viral. On September 16, 2010, Ellen announced her label’s second signed artist, 16-year old Tom Andrews, from the United Kingdom. In November 2010, pop singer Jessica Simpson signed to the label. In March 2011, Ellen announced that she had signed 11 year old Savannah Robinson to her label and had her on the show to perform a duet with Jennifer Hudson. In October 2011, Ellen announced that she had signed Charlie Puth and Emily Luther to her label after seeing their cover of Adele’s “Someone Like You”. Puth & Luther performed the song on the show. [Wikipedia]
Ellen DeGeneres is currently looking for more talent. But is she targeting just kids ? I can’t blame her with the success Justin Bieber has had. Back to 12 year old Greyson Chance . . . is he the next Justin Bieber ? Watch this.